If you read feminist blogs, you’ve surely already seen this gem of a T-shirt, which JC Penney was hawking until they (sensibly) withdrew it in response to public protest and apologized for its sexist nitwittery:
Available in sizes for girls in roughly grades 1 through 8, the T-shirt sports the pseudo-sassy phrase, “I’m too pretty to do homework so my brother has to do it for me.”
Feminist bloggers have rightly slammed the shirt for its obvious sexism. Recalling the notorious “math is hard” Barbie, feMOMhist snarks:
What person would want to encourage a little girl to think that beauty and intellect are mutually exclusive? Clearly no one who has met moi!
The shirt is a disaster aesthetically, politically, and intellectually. It’s part of a larger phenomenon of T-shirts with attitude, mostly marketed to boys; this particular specimen adds sexism to the mix for a little extra charm. It reinforces the idea that girls and women have to trade sex, sexiness, and prettiness for security and success, an idea that you’d think would be moribund by now but just refuses to die: see Laurie Penny’s hilarious takedown of a new book by LSE researcher Catherine Harkin, who makes exactly that argument.
At Feministe, Caperton questions how “every employee who touched it between wholesaler and Web site” could have thought the shirt innocuous. I’d add that the design team, too, brings to mind the fine fellows from “Dumb and Dumber.”
But there’s one point that I haven’t seen other commentators skewer, and that’s the idea that a girl’s brother ought to be swayed by her prettiness. Am I the only one creeped out by this? Why should a brother be inspired to do his sister’s homework just because of how she looks? I mean, this shirt is encouraging boys to look at their sisters in a way that verges on incestuous. Ewwwww.
It goes to show that in a world where sexuality is seen basically as transactional, even young sisters and brothers are pushed into that paradigm. While actual brother-sister incest is (obviously) a real thing, it’s relatively rare, compared to adult-on-child incest. In most families, brothers and sisters are either indifferent to each other’s looks or insult them. I imagine this T-shirt slogan refers to brothers because most girls in the target age group don’t have boyfriends yet. Its dumb-and-dumber designers probably didn’t think through its incestuous implications. That doesn’t make it any less twisted. Ewwww, again.