So I’m assuming most of you saw the Dodge Superbowl commercial, in all its vile misogyny? If not, watch this steaming pile of stereotypes first …
and then proceed to see it cleverly deconstructed. These women clearly have way more humor in their pinkie toes than the men who made the Dodge ad have in their whole brains! (Mmmm, same goes for brains … more of that in the gals’ pinkie toes, too.)
(I saw this a bunch of places but first at sexgenderbody. Here’s hoping it’s new to a few of you!)
Patron cat of Kittywampus (1985-2001)
Thank goodness. I thought I was the only one who thought a whole slew of commercials during the Super Bowl were sexist, all designed to tell men to take back the power we’ve supposedly stripped them of by “wearing the pants, etc.” This video especially rankled. Thanks for bringing the sexgenderbody video to our attention. Great antidote!
Hi Ann! Both videos made the rounds in the feminist blogosphere, but I know I’ve got some readers who don’t necessarily follow the big feminist blogs. I didn’t watch the Super Bowl, and I can’t say I feel that I missed much!
Just for the record, it wasn’t sexgenderbody who produced that video; that’s just the first blog where I found it.
Glad you enjoyed.
[...] Assvertising – an in-depth analysis of a shitty sexist ad. What We Learned from the SuperBowl Ads – I missed the SuperBowl completely, was totally uninterested. So I missed the commercials, but the Harpies summarize them for me – and they’re on YouTube anyway. Possibly related due to its look at bad ads – and countering them: Charging Hard against Dodge’s Dude-ism [...]