A couple of weeks ago, Laura Woodhouse at the F-Word told the sad tale of a new women’s magazine in Great Britain that’s struggling to find a willing printer. The mag in question – Filament – is smart and sexy, she says, even if it’s not overtly feminist. Oh, and it intends to show naked cocks. Erect ones. Not on every page, maybe not in every issues. But erect all the same. And that’s why it’s had trouble finding a printer that’s both affordable and willing to do the job. This is obviously absurd and discriminatory. None of the purveyors of naked women seem to have similar problems.
Now, to be clear, Filament doesn’t intend to be a porn magazine. It plans to feature smart writing (only some of it with an erotic bent) and to cater to the “female gaze” with its imagery. This intrigued me, since I do like to look at men, and I’m annoyed at the idea, so often presented as “scientific fact,” that only men are visual.
I liked very much Filament’s rationale for including erotic photos of men:
Representations of women’s bodies far outnumber representations of men’s bodies everywhere: from advertising to art. In erotic image in particular, representations of the male body specifically designed for women are almost non-existent.
The common explanation for why women have sometimes seemed disinterested in images supposedly intended for them – the idea that “women are less visual” – has now been largely disproven by research. Research also shows that women prefer images of men designed quite differently to those usually marketed toward women.
And I also appreciated their remarks on the heterosexual “female gaze”:
Our images of men are made for the female gaze. We draw on research about what women find erotic, from published academic research and our own online research community.
From research we’ve learnt that what most women find erotic does not at all match what is typically thought of as an erotic image of a man designed for women. For example, on average, women prefer:
- men who are not muscle-bound
- men with more feminine face shapes
- men with attractive faces
- images that show the subject’s character and the environment he is in.
We also know that women’s tastes vary quite a lot, and we aim to cater to that variety too.
Great choice of terminology. Since feminist film theory emerged in the mid-1970s, there’s been a lot of academic discussion of the “male gaze” and how presumptions about what men find attractive shape visual depictions of women. It’s high time we flipped that term on his head. I also like how the publishers note that heterosexual women’s tastes vary. I like their bullet points except for the bit about “more feminine face shapes.” Huh? All in all, though, I was intrigued enough to check out the sample of pictures that they offer online.
That’s where my enthusiasm crashed. Sure, the photos in Filament are tasteful. They’re well-lit, artistically photographed, and show – as figleaf observes – “visual and atmospheric context.“
But darn it, they really don’t raise my pulse. The models are uniformly young, slender, and hairless below the neck. As I said in last summer’s discussion of “feminist porn,” most men featured in alternatives to industrial porn look like boys, not men. Filament’s imagery is no exception.
It’s probably no coincidence that the image I liked best shows a man who might be pushing 30.** He’s also the most conventionally “masculine” of the three models featured online. A second one depicts a young man with a mane of dark hair, intense eyes, and lavish tattoos; the tats wouldn’t be my thing anyway, but here they serve to underscore the young hipster vibe. The third picture features an even younger man (wearing eye makeup, I think) who could pass for 18 or younger. He does have an ethereal beauty but I get a “barely legal” impression from the photo. The apparent makeup is too feminine for this gal. It’s possible also that the atmospherics of the setting – the crucifix on the wall, the hood over his head, the shadow over his face – overwhelm the model. All three of the models are in relatively passive poses, which tends to reinforce the androgyny of the second two pictures. Passivity can be nice in a context of taking turns, and from a feminist perspective, it’s good to challenge the idea that men must always be dominant. As a steady diet, though, it’s pretty bland.
If I were 18 or 20, I’d probably find the first two images attractive though not outright inspiring. But not all women are young, and we don’t automatically lose our libido as we age. To be fair, I know that some women really enjoy looking at younger men. I also admit that as a college instructor, I automatically de-eroticize men young enough to be my traditional-aged students. Even so, I’m pretty sure I’m the only woman who strongly prefers men who aren’t just of legal age but well into adulthood. Solidity and experience are sexy; so is the occasional wrinkle. And body hair! Bare, slender chests signal “teenager” to me. I get more heated looking at close-ups of flowers.
Maybe I’m asking too much. After all, erotic images aimed at men also typically feature very young models – except for the MILF, who’s framed as a fetish and might be considered “old” at 25 or 30. Possibly there’s also a small pool of men over 30 who are willing to pose for erotic pictures.
But if Filament is serious about understanding the variety of the female gaze, I’d love to see them cater to women of various ages, too. Whether or not they claim the feminist label, I see acknowledging women’s desires as a feminist act. Exploring the “female gaze” has the potential to deconstruct the “male gaze.” I’m glad they’re taking this risk – and it is risky, financially and culturally. I hope that if they can gain a foothold, they’ll keep taking risks and explode the idea that the erotic dies – or at least falls into a coma – after age 30.
**Note: I’m not copying the pictures, just linking them, because I don’t want to potentially trample on Filament’s copyright. Also, I’d prefer people visit their site and check them out.
Patron cat of Kittywampus (1985-2001)
Thanks all the gods that be. I thought I was the only one who didn’t like the aesthetics of the modern “metrosexual” man who is thin, hairless, and young enough to be my son. I was starting to feel like a freak.
I like stocky men with some meat on their bones, not necessarily muscle-bound. I like bald men, men with long hair, men with some hair. I like men with hair on their chests and arms and legs for pete’s sake! If I wanted something that sleek I’d have mated with a porpoise! No, I’d rather find the objects of my gaze at the Scottish Highland Games than in the pages of Filament, although the idea for the magazine is a great one. Women are just as “visually” stimulated as men and unfortunately can be just as aesthetically shallow as the new television show “Dating in the Dark” can attest.
Thanks for giving us the post and the review!
Oh, and I forgot to add that I thought Clint Eastwood in Gran Torino was as sexy as ever at 80+ years, so it would be great for magazines to at least acknowledge that older men and women are not non-sexual even into advanced years. Age is no factor when measuring the beauty of a man for me.
Yeah, I can appreciate the beauty of a man who’s a generation younger or older than me. But it’s a detached appreciation. (Possible exception: Paul Newman in his later years. But he’s sadly no longer with us.) Given Filament’s laudable focus on female desire, I’m thinking of the sort of reactions to yummy male imagery that would be, um, potentially a little more hands-on.
I loved your list of what’s attractive, because it’s pretty similar to my own. Not necessarily stocky, but solid; not muscle-bound, but strong is nice. Definitely no porpoises.
I haven’t seen Dating in the Dark, and maybe that’s a good thing!
Interesting post. Though I definitely prefer slender, hairless, prettier guys, so I must say that I’m happy with the choices Filament has made so far.
It’s always seemed to me that the common assumption of what women find hot seems to be closer to what you describe – more solid, classically “masculine” types. So it is really refreshing to come across something which shows the kinds of guys I like. To be honest I’ve rarely come across it outside of asian media.
I suppose the problem is that there is a dearth of imagery made for the female gaze generally. So when something does make an attempt we all expect it to reflect our preferences. It does seem that Filament is leaning in a certain direction with their choice of guys. Regardless, I hope Filament will be a big success and pave the way for similar ventures.
Tor, thanks for stopping by. I too hope that Filament will find a big audience.
You’re absolutely right that since there’s really no other magazine trying this approach, we all *want* it to reflect our preferences. (“Expect” is too strong, I think.) We *hope* it will do that.
Possibly it’s a better business plan to stay focused on a somewhat uniform aesthetic, rather than trying to please everyone at once.
I’m glad Filament is working for you! In the Feministe post that I linked to in my post last year on feminist porn, there was a link to a site called No Fauxxx, which tended to show men that fit your preferences, I think. Like all the other “feminist porn” sites that Feministe referenced, it was still far too focused on women’s bodies for my tastes. But you might be interested in checking it out anyway.
Hmmm the one you like really doesn’t do it for me (possibly because of his overwhelming resemblance to Kevin Spacey, who weirds me out), the second one is basically exactly my type (mm shaggy hair… mm tattoos…), and then the third one also really doesn’t do it for me. I think my only real type (fondness for longhaired tattooed boys aside) is, to be honest, an attractive face; when I think of celebrities I find hot, they range from hairy to hairless, dark to light, muscular to skinny, young to old, but the one thing about all of them is I find their face really captivating, if not traditionally pretty. so, no Brad Pitt because his eyes are too squinty for me; yes Hugh Laurie because omg I cannot even talk about Hugh Laurie coherently omg omg omg brb need a moment alone. but then I would also totally do Steve Buscemi given the chance so what do I know.
at any rate, I think one thing we can all agree on is that the world needs more naked dudes, amirite?
Oh, you just explained to me why I felt a little flicker for that first guy – I do have a thing for Kevin Spacey. Maybe it’s precisely Spacey’s weirdness that attracts me; it’s not hard for me to imagine him being, um, inventive. Does this count as a minor kink?
I’m wondering if one reason for discrepant preferences – apart from all being individuals – is partly generational? I know that MOI is somewhere in my age range (I’m 45), and i’m guessing you and Tor are substantially younger than that. Those of us who came of age in the late 1970s and early 1980s did have the skinny rockstar aesthetic, but it never worked for me even back then. (I much preferred the middle-aged Roger Daltrey over the young one, to give just one potentially embarrassing example.) But we were otherwise mostly surrounded by images of conventional masculinity, and that probably left its mark. At the other extreme was Rambo, and fortunately that didn’t shape my preferences at all!
No Brad Pitt for me, either. Too pretty. (As if I need to worry about him showing up on my front porch!) But like you, I do go for faces, too, and much prefer interesting to pretty. So, Hugh Laurie … mmm, yes.
Yep, if there are more naked dudes, there might be someone for every taste. But then again, if we already had that, we wouldn’t be having this conversation, which I’m enjoying!
I DO like young, thin, relatively hairless guys, but I wasn’t aroused by these photos. The ex-boyfriend from my past who most turned me on physically was almost a decade younger than I was, VERY thin and wiry, and not hairy at all. But these photos…. there’s something sterile about them. I actually recoiled when I saw the one with the crucifix–there’s just something creepy about it. Tattoo guy I think is good looking, but he looks to me like he’d be more interested in himself than in any woman he’s with. Shaved-head guy on the bed–well, he looks like he’d actually focus on any woman also in the situation, but he also reminds me of Phil Collins, in the album cover which is just his very large head.
So yeah, these are not photos I would pay to see. Whereas even seeing the promo pics of Robert Redford from “Butch Cassidy & the Sundance Kid” (which I saw when I was 11 and which, I realized when I saw it again this summer, had a PROFOUND effect on my sexuality) reach out and grab my gut.
Still, I hope that Filament finds a printer and does really, really well. Thanks for letting me know about it.
Yeah, Filament definitely has garnered a lot of good will; maybe that’s the silver lining in their problems securing a printer.
I too got creeped out by the crucifix photo. I didn’t grow up Catholic, so I’m always a little weirded out by crucifixes outside of churches anyway, and then the hood and eyeliner combine with it in a way that really is almost ominous. I sort of got the same vibe from tattoo guy; maybe it’s just that I’m put off by any guy whose hair looks way better than my own? (Oh, I seem to have issues, don’t I?)
A decade younger isn’t unthinkable, now that I’m in my mid-40s, but much more than that and I start to think, hmm, he could be my student. Or – worse – I could be his mom. As someone who’s taught college, don’t you have that reaction sometimes? Or am I just particularly neurotic about maintaining those boundaries?
It’s funny how we can almost become imprinted by certain partners. When I was dating a red-haired guy in college, a man I worked with (who happened to be gay), said, “Oooh, once you’ve had a redhead, you’ll never go back!” He said it in the campiest way possible and so we all laughed. But he had a point. Up ’til then, I’d never had a thing for redheads. Now, even though I never dated a redhead again, I definitely have a soft spot for them. There are several other basic types I’m attracted to, and I could probably write a genealogy of how each came about.
You shouldn’t have mentioned Phil Collins, though; that was another dose of cold water for me!
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